Since its inception in 1983, Joseph Ettedgui's eponymous label has been a trailblazer, reshaping British fashion with its luxurious essentials and distinctive minimalism. This enduring ethos defines every JOSEPH collection, where co-creative directors Anna Lundbäck Dyhr and Frederik Dyhr uphold Ettedgui's vision, emphasizing quality fabrics and impeccable fits. Together, they curate the quintessential wardrobe for the contemporary JOSEPH woman, bridging heritage and modernity seamlessly.